Diversity

Intel Corp., the world’s largest computer-chip maker, is shaking up its workforce inside. In January, Intel INTC, +0.81% surprised Silicon Valley when Chief Executive Brian Krzanich announced at the Consumer Electronics Show a big effort — backed by plans to spend $300 million — to diversify its workforce. The company’s goal is that by 2020, its workforce will be less white and male-dominated and more reflective of the broader U.S. working population.

Companies often face a severe reality check when they look at how white and male their workforce remains, in spite of their claims of proper efforts at diversity. The problem is so bad that one entrepreneur has developed a software tool directly aimed at giving them the lowdown on it, and an exact system for urgently and sustainably doing something about it. Katapult, a tool described as a ‘Salesforce meets LinkedIn LNKD +0.24%, meets diversity’, is the creation of businesswoman Andrea Hoffman, the founder of consultancy Culture Shift Labs. Asked which industries are struggling with employing a diverse workforce, Hoffman says “most” are. She cites the technology industry and banking as two of the most serious examples.

Every company says they promote diversity and every company says that employees are their most important assets. I just went through the job search process and I wanted to share my recent diversity experiences. Diversity doesn’t always come across the way you think it is and it surprised me in my recent search. What I encountered as it relates to diversity was a first. As I reported in the last post, I recently joined a mid-sized technology company leading an HR department.